"Additionally, Austin, Portland, San Francisco and Seattle are markets with large high-tech economies." Other Internet behaviors of bloggers suggest an attraction to user generated content. Bloggers are more than three times more likely than all Internet users to download Podcasts, and more than twice as likely to download/watch videos online. Twenty-Five percent of bloggers download or listen to audio clips online as opposed to the 8 percent of all other connected adults. Bloggers are also adopters of new technology. They are 76 percent more likely than all Internet users to be a part of household that owns a PDA, 54 percent more likely to have an MP3 player and 37 percent more likely to have a satellite radio subscription. "Bloggers tend to have a different relationship with the Internet than the average user. They are more likely to advantage of its utility for standard household and personal tasks, such as email, shopping and online banking," said Mr. Meo. "Given that they are contributing to the content of the Internet itself, it's not surprising that bloggers are more advanced online than your average Internet user, and more tech savvy overall." Demographically, bloggers are young and hail from middle class families. They are 66 percent more likely than the national average to be between the ages of 18 and 34. Fifty percent of bloggers are part of a household that has children under 17, as opposed to 41 percent of the total population. Bloggers are 20 percent more likely than the national average to have an annual household income between $50k and $100k per year. Source: Study Scarborough USA+ 2007 Release 1 (Current Release). Based on Total Adults. DMA or Designated Market Area is a trademark of Nielsen Media Research Scarborough Local Market Analysis: Top Local Markets for Bloggers DMA(R) % Austin, TX 15 Portland, OR 14 San Francisco/Oakland/San Jose, CA 13 Seattle/Tacoma, WA 13 Honolulu, HI 12 San Diego, CA 12 Dallas/Fort Worth, TX 11 Columbus, OH 11 Nashville, TN 11 Colorado Springs/Pueblo, CO 11 Washington, D.C. 11 Atlanta, GA 10 New York, NY 10 Boston, MA 9 Minneapolis/St. Paul, MN 9 Los Angeles, CA 9 Syracuse, NY 9 Detroit, MI 9 Philadelphia, PA 9 Indianapolis, IN 9 Albuquerque/Santa Fe, NM 9 Rochester, NY 9 Oklahoma City, OK 9 Albany/Schenectady/Troy, NY 9 Houston, TX 9 Richmond/Petersburg, VA 9 Chicago, IL 9 Harrisburg/Lancaster/Lebanon/York, PA 9 Providence/New Bedford, RI 8 Raleigh/Durham, NC 8 Bakersfield, CA 8 Kansas City, MO 8 Des Moines/Ames, IA 8 Orlando/Daytona Beach/Melbourne, FL 8 Salt Lake City, UT 8 Phoenix, AZ 8 Tulsa, OK 8 Baltimore, MD 8 Greenville/Spartanburg/Asheville/ Anderson, SC 8 DMA(R) % Denver , CO 8 Hartford/New Haven, CT 8 Memphis, TN 8 Grand Rapids/Kalamazoo/Battle Creek, MI 8 Louisville, KY 8 Lexington, KY 7 Greensboro/High Point/Winston-Salem,NC 7 Sacramento/Stockton/Modesto, CA 7 San Antonio, TX 7 Milwaukee, WI 7 Spokane, WA 7 Fort Myers/Naples, FL 7 Toledo, OH 7 Tucson, AZ 7 Green Bay/Appleton, WI 7 Dayton, OH 6 Las Vegas, NV 6 Jacksonville, FL 6 Wichita/Hutchinson, KS 6 Mobile/Pensacola, FL 6 Norfolk/Portsmouth/Newport News, VA 6 Little Rock/Pine Bluff, AK 6 Tampa/St.Petersburg, FL 6 Cincinnati, OH 6 Miami/Ft.Lauderdale, FL 6 Charleston/Huntington, WV 6 Chattanooga, TN 6 El Paso, TX 6 Flint/Saginaw/Bay City, MI 6 Knoxville, TN 6 St. Louis, MO 6 Birmingham, AL 5 Charlotte, NC 5 West Palm Beach/Fort Pierce, FL 5 Fresno/Visalia, CA 5 Cleveland/Akron, OH 5 Roanoke/Lynchburg, VA 4 Wilkes-Barre/Scranton, PA 4 Buffalo, NY 2 Pittsburgh, PA 2 About Scarborough Research Scarborough Research, a Media Rating Council (MRC) accredited media and marketing service, (http://www.scarborough.com, info@scarborough.com) measures the lifestyle and shopping patterns, media behaviors, and demographics of American consumers. Products and services include consumer insight studies in 81 Top-Tier Markets, The Multi-Market Study, Scarborough USA+ (a national database), Hispanic studies, and custom research solutions. With more than 30 years of experience, Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations) sports teams and leagues, and out-of-home media companies. Surveying more than 220,000 adults annually, Scarborough is a joint venture between Arbitron Inc. (http://www.arbitron.com) and The Nielsen Company (http://www.nielsen.com). Blogger* -- Adult who has read or contributed to a blog within the past 30 days Internet Users** -- Adults who have accessed the Internet within the past 30 days s.server=server() s.channel="news release" s.pageName="news_release_austin, tx; portland, or; san francisco and seattle are the top blogging markets" s.prop2="104" s.prop3="10-24-2007" /************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/ var s_code=s.t();if(s_code)document.write(s_code); //-->
